How We Review

Every profile says how we know what it says: visited, purchased or sourced. We do not accept payment for a review, and we do not publish ratings or rankings.

Review basis

  • Visited: an editor was at the studio or store.
  • Purchased: an editor bought and used the product.
  • Sourced: built from the label's own published material and press, checked against primary sources.

Our promises

  • No paid or fake reviews. Unverifiable claims are not published.
  • Craft, certification and sustainability claims are described only with a cited source.
  • Sponsored or featured placements, if they exist, are labelled and cannot change a profile or its editorial order.
  • Each profile carries a one-line point of view written by a person.

When we get it wrong

See our corrections policy. Labels can ask for a correction or removal through the contact form.